Most of the guys become excited and enthusiastic on seeing the advertisement of the new Axe Body Spray Chocolate which was criticized in the media for its vulgarity but it reached the intended audience and revealed what it wanted to convey. The chocolate Axe Body Spray advertisement sports a young teenager spraying the scent on his body and turning into a chocolate and all the pretty and beautiful girls run after him to get a piece. The teenager resembling a big human chocolate after spraying the Axe Body Spray Chocolate crosses the road seeing some girls having ice cream and breaks his nose part of the chocolate and spreads them across the ice cream to add more taste and the girls are all amazed to see this. Finally at the end, many girls have a bite of the guy and have chocolate in their mouths. Well the meaning is very clearly portrayed in the Body Spray Chocolate flavor that girls go crazy after men on spraying the scent which is appealing for most of the teenagers and forces them in purchasing the scent and using them on their bodies. A recent American survey has revealed that almost 90 percent of the adults use the Axe body spray mostly influenced by the advertisements and when interviewed most of them responded that they want girls following them and hence they spray the Axe Body Spray Chocolate.

The scent has received an over whelming response among the adults all over the world and actually Axe Body Spray Chocolate is just like any other scent but the advertisement and the marketing of the product has made it a big success in the market and most of the adults are using the Axe Chocolate to attract their opposite sex and make an impression. Sometimes this works at parties and clubs and most of the men spray these Axe Body Spray scents on their bodies to look and feel better with their girl friends in big parties and treats in hotels and pubs. This has become a way of life and these scents are quite expensive when compared to the best scents available in the market but the company also releases small budget size scent bottles to be used as a trial and this also as received good responses. Scents, perfumes and cosmetics were once women's products but now the tide has changed completely and most of the men own these scents like the Axe Body Spray Chocolate and the other famous brands that are available in the market.